Cinema for Education (C4E)

Director's Club is a group that supports aspiring assistant directors in the film industry. Our main goal is to provide opportunities to those who cannot afford formal education in the film industry. We believe that talent should be given a chance to shine, regardless of their background. Under the Cinema for Education (C4E) initiative, ITK collaborates with Directors Club to support and impart skilling programs related to Cinematography, Editing, DOP and Acting. 

Under the Cinema for Education (C4E) initiative, ITK offers special screening of the Tamil Movie - Thiru. Manickam to all Academic Insitutions at theatres near the Institution. This gives the opportunity for educational institutions for 'learning beyond classrooms' - in accordance with the New Education Policy 2020.

Thiru. Manickam – Book Availability

The book “Thiru. Manickam”, written by Director Nanda Periyasamy and adapted from the acclaimed film, is now available for purchase through ITK Education Services Pvt. Ltd.

ITK Education is proud to support the promotion of literature and meaningful storytelling among students and academic communities.

Academic institutions can also receive complimentary copies for their library collections. Colleges and universities interested in obtaining their free library copies may request them by filling out the institutional request form provided below.

📚 Institutions can place purchase orders or request their complimentary copies by submitting the form.

At Cinema4Education (an initiative of ITK Education Services Pvt Ltd, Chennai), we aim to inspire students and educators through the art of film. Our initiative blends entertainment with education, promoting integrity and social values in real-life learning experiences.   

For an educator, shaping a child’s character with the right values is more important than ever. With this in mind, ITK Education Services, in collaboration with renowned Tamil film director Mr. Nanda Periasamy, is happy to introduce a meaningful Value-Based Learning initiative for school students through the inspiring Tamil film Thiru. Manickam. 

Our Board of Studies carefully evaluated and picked this film as in today’s world, where children and youth are often caught in the whirlwind of digital distractions and societal pressures, Thiru. Manickam stands out as a much-needed value-based narrative that can guide and inspire.